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Working at Glampervan combined my deep interest for outdoor adventure with my knack for design. On top of that, the small team and close-knit culture allowed me to take on work outside of the usual product design process.
Below you’ll find a range of projects completed during my time at Glampervan demonstrating the variety of challenges I had the pleasure of tackling.
Strategen is laser-focused on activating a clean energy future that creates thriving businesses, economies, and people.
Their mission is to empower and inspire global corporations, utilities, and public sector leaders to accelerate grid modernization, decarbonize the planet and improve quality of life around the world.
+ Designed and produced logo animations, whitepapers, social media graphics, product flyers, and powerpoint presentations.
+ Leveraged CRM to embed web forms to establish data harvesting checkpoints to access company educational resources growing mailing list by 800+ individuals.
+ Managed backend of webinars events, corresponding with external speakers to provide ease of participation. Ensured post webinar CRM data capture webinar of participant information, and provided webinar recording access.
+ Managed events calendar for executive speaking engagements and websites of three separate business lines.
+ Developed Linkedin ad campaigns increasing web traffic and ticket sales. Grew Linkedin Following by 2000+ individuals. Grew instagram following by 1000+ individuals.
I hit the ground running at Strategen. From the first day I worked with the director of marketing to develop the programing for the California Energy Storage Alliance's annual members speaking event, The Market Development Forum, taking place a month after my first day.
To get the necessary photo assets and information, I corresponded an array of public and private agencies. The front cover collage is a homage to emerging renewable energy storage markets.
I collaborated with the CEO to create a groundbreaking 52-page educational resource on green hydrogen applications, the first of its kind.
To do so, I conducted a competitive analysis of energy consulting deliverables to identify best practices and opportunities for differentiation. Then I designed a clear visual hierarchy for headings, text, and data visualizations, ensuring optimal readability and scanability.
The project, completed in three months, provides a comprehensive guide to addressing the energy crisis with green hydrogen.
I developed comprehensive member prospectuses for CESA and VGIC, effectively highlighting key benefits and value propositions to prospective members.
I designed and curated visually compelling layouts and persuasive content, ensuring alignment with organizational branding and objectives.
These materials played a critical role in securing recurring monthly fees, driving member acquisition and retention
I managed social media strategy and execution, achieving significant growth of 1,000+ followers on both LinkedIn and Instagram through targeted content and audience engagement.
I developed and launched LinkedIn ad campaigns that drove increased website traffic and boosted ticket sales for key events.
Throughout, I ensured consistent branding and messaging across platforms, fostering community engagement and enhancing organizational visibility.
I also led content design for case studies and white papers, crafting clear, engaging narratives that highlighted key findings, solutions, and outcomes for targeted audiences.
During the process, I partnered with cross-functional teams to distill complex information into accessible, visually compelling formats aligned with organizational branding.
These materials strengthened thought leadership and supported strategic initiatives by effectively communicating value and expertise.
