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Working at Glampervan combined my deep interest for outdoor adventure with my knack for design. On top of that, the small team and close-knit culture allowed me to take on work outside of the usual product design process.
Below you’ll find a range of projects completed during my time at Glampervan demonstrating the variety of challenges I had the pleasure of tackling.
Glampervan is a luxury camper van conversion company that seeks to provide greater comfort and mobility to outdoor enthusiasts of all backgrounds.
With most of the market catered towards 100-200k builds, Glampervan's 45k core build sought to accommodate a broader consumer audience while maintaining optimal features and durability.
+ Reimagined labor-intensive quote process into a self-service digital product, enhancing customer & sales team efficiency.
+ Launched two business line websites that generated $1 million in sales within a year, and drove a mobile-first redesign, attracting 29K unique visitors in the last 90 days.
+ Maintained social media engagement with 25K+ followers, doubled content interaction without paid promotion.
+ Managed an email newsletter reaching 4K people.
+ Led production task management on luxury campervans.
+ Developed marketing materials for 5K+ leads.
+ Produced original video content seen by 97K unique visitors.
+ Automated subscriber sequence & eliminated old inefficiencies between multiple CMS platforms.
I managed the production of eight Glampervan batches, overseeing project management, delegating tasks, and contributing directly to execution.
I introduced anticipatory inventory accounting to prevent shortages, streamlining procurement and reducing downtime.To enhance efficiency, I developed a flow-chart system to address bottlenecks proactively and utilized CNC machining for precise, consistent, and time-saving modular components.
With task management software, I allocated resources, tracked progress, and maintained clear communication within our agile team, ensuring an efficient process that met deadlines, upheld quality, and optimized resources.
I collaborated with the CEO to develop an invigorating new website that catered not only towards concise and engaging product education, but also expedited the customer sales cycle.
To do so, I first addressed brand trust through the development of both testimonial and comprehensive feature overview webpages.
Next I targeted the point of greatest friction in the sales cycle, the phone and email based quoting system, and improving it to be expedited for both customer and seller by developing an interactive self-quoting system.
I designed and produced print signage, banners, and brochures distributed to an audience of over 5,000 individuals, ensuring a cohesive brand identity and clear, impactful messaging across all materials.
By carefully aligning visual elements with organizational branding guidelines, I enhanced recognition and trust. I also prioritized readability and engagement, tailoring layouts and content to effectively communicate key messages to diverse audiences, resulting in a professional and consistent presentation.
I created original content by leveraging trending audio, reels, and Meta Business Suite, utilizing both unpaid and paid targeted strategies.
This approach resulted in a significant increase in engagement, more than doubling the interaction rates compared to previous sponsored posts. I carefully crafted each piece of content to align with audience interests and platform trends, optimizing reach and visibility.
By strategically utilizing paid promotions alongside organic growth methods, I successfully boosted engagement, improved brand awareness, and drove measurable results.
I designed automated onboarding email sequences to guide new users through key features and developed monthly newsletters highlighting updates, tips, and resources.
These efforts streamlined communication, improved subscriber retention, and strengthened engagement by delivering consistent, valuable content with minimal manual effort.
